In the midst of the what is considered a scandal, and an uproar, and the main event of financial news surrounding Facebook’s IPO and first week of trading- what else has taken place? Zuckerberg obtained Instagram, the very best photo-sharing community for people who want their hi-tec digital pictures to look like lo-tec 35mm processed in a closet darkroom. Stock symbol FB went public last friday, as a bachelor party for Zuckerberg, who got married the next day, congrats.
What does this mean for all of the companies which use facebook as their cheap, or free, means of web hosting, marketing, blogging, and networking? The IPO ruckus and resulting lawsuits and Uber-coverage will only drive more traffic. The audit which brought FB’s value from 104 bil, to 97 bil, may mean something to high volume investors. For private businesses of all sizes, it is just more news fodder.It does not devalue what we have been trying to do on the world’s largest social network. We are trying to connect.
What social networking does for small business is allow us to reach our small niche markets in much the same way that a mass producer can reach the mass market. The factory model of cheap labor and fast machines is over, neither exists in the same place. The footrace of commercials and billboards is waning. We have a tangible and cost-effective outlet. The network of like minded individuals can meet and link, and become “friends.” The IPO news and resulting hysteria has made this outlet more popular than ever. It takes leadership and creativity, arguably one in the same.
Acquiring apps like Instagram may provide businesses with a way to throw ads onto pages, and onto followers and subscribers and likers (?) pages via a photograph, even when the mobile versions of FB don’t support advertisement and game apps yet. It also means that businesses better start getting their ads, brand management, and content (yes, they can be different entities) strategies together. When FB mobile start supporting game apps and advertisements, who will be the first in your market to pop up?
Now that both honeymoons are over, the FB IPO and the Zuckerbergs, let’s see how long it takes for the small business and marketing agencies to begin demanding that their favorite social platform become profitable for them in mobile. Given the profit FB makes on game apps alone, it won’t be long.